With 2020 being such a tough year for people the world over, NPL tasked us to create a campaign for their customers and fans that would motivate them into 2021. A way to start over, to build from the bottom up. Becoming stronger in mind, body and spirit.
This is project Genesis.
![](https://cdn.myportfolio.com/2eb0df62c1893d5075f41250c2186702/a02aefed-77a9-4b7e-ab52-41da8ddb4d8e_rw_1920.png?h=102ecda81b3544a5a8bb7b423785988d)
![](https://cdn.myportfolio.com/2eb0df62c1893d5075f41250c2186702/84263a93-111e-4dda-b993-a06929298911_rw_1920.png?h=70345cc9ad11e21f1ba1d4615fc4b6d0)
Credits
Client: NPL International
Creative Director: Waldo Buchner
Art Director: Chris Savides
Editor: Jeanesse Martinez
Animation: Robbie Fripp
*This work was done during my time at Omni creative agency - https://www.omni-agency.com/