For Comedy Central's newest comedy block of the funniest shows on TV we created a campaign that played on the idea of the time slot, namely 9PM. We wanted to create a quirky and memorable campaign through a series of promos that would engrain the idea of "New at Nine" so deep into viewers minds that they would tune in at 9PM every night to tickle that late night funny bone.
For Comedy Central's newest comedy block of the funniest shows on TV we created a campaign that played on the idea of the time slot, namely 9PM. We wanted to create a quirky and memorable campaign through a series of promos that would engrain the idea of "New at Nine" so deep into viewers minds that they would tune in at 9PM every night to tickle that late night funny bone.
Exhibit No.01: New at NEIN!
We played on the German word for Nein (meaning no) and the English word for Nine, which is just...nine. Anyway, we made a funny promo using no show footage and just our design and animation to bring our concept to life. The end result is a quirky fun take on getting the audience to tune into the 9PM comedy block.
CREDITS
Client: ViacomCBS
Creative Direction: Waldo Buchner
Art Direction: Chris Savides
Design : Chris Savides
Animation: Robbie Fripp & Waldo Buchner
Edit: Jeanesse Martinez
Viacom On-air producer: Carla Bekker
*This work was done during my time at Omni creative agency - https://www.omni-agency.com/
